As part of keeping current with social media (a very good source of traffic for my site), I take a quick look at my social media accounts at least once a week, more often when I have the time. And lately, I’ve been finding more and more, in every feed, posts from the mommy, fashion and beauty, fitness, mental health, food and creative/author bloggers.

It seems to me that all of these groups of bloggers are so organized and supportive of each other. They host hashtag parties and facebook groups, offer webinars and “live” posts. I have to wade through all of these posts to find the ones relevant to me, a woman over fifty. I try to fit in as best I can when I write about a topic that can fall into one of their areas of interest but mostly I end up feeling like an outsider.

When I do a hashtag search on twitter: #womenover40, #womenover50, #midlife, #babyboomers; the results come back filled with dating sites and weight loss promos. Really? Is this what society, the media, and brands think that women in the second half of their lives are concerned with? If that’s true, there’s a big niche they are completely ignoring.

I know that when I get together with my friends, fashion and beauty is pretty far down the list in conversation.  We are at a stage in our lives where we are facing years of empty nesting, retired spouses, and in one or two cases, sadly, widowhood. We are far more concerned with taking care of ourselves and molding our futures, than how to get six-pack abs and erasing the lines we have earned as we have lived our lives.

And so I decided to revive webmom.ca, as a blog for women like me, who feel they are largely being ignored. I decided that I would try to blog every week (“try” being the operative word here, I do have another business to run!) about being an older woman in the world today. I want to celebrate the joys and discuss the challenges of living as a “Baby Boomer” in our society and to say loud and clear that age is no barrier to success, both personal and in business.

Let’s face it, we aren’t aging the way our parents’ generation did.…

We are all living much longer and more active lives.

And we certainly have more choices open to us than ever before. It’s time to shift our priorities, to focus on what really matters, and realize how much freedom we have in this “Second Act” of our lives. To decide that we have authority over our own lives.

And no matter what you call us – perennials, mid-lifers, the ageless generation – we are women in our prime!

I hope you will read and comment on my posts – whether or not you agree! I often find that someone who doesn’t agree with me can open my eyes to a fresh new viewpoint and that is important in keeping the conversation moving forward.